ESET Threat Blog

Archive for the 'Marketing' Category

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by David Harley Senior Research Fellow
February 14, 2012 at 8:42 am

 Here are some further thoughts arising from the ACPO National Cyber Crime Conference held recently in the UK*.

DAC Janet Williams, ACPO’s e-Crime lead, summarized the current initiatives along these lines (apologies if I’ve introduced too many of my own preconceptions):

The UK intends to tackle cybercrime and make this one of the safest places to do … Read More…

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by David Harley Senior Research Fellow
December 15, 2010 at 3:07 am

A couple of years ago, I underwent radical surgery. (Bear with me, even if you've heard the story before: there's a lot more to this issue than the rearrangement of some of my internal organs…)
Outside the operating theatre, as I was awaiting the tender ministrations of the anaesthetist, the surgeon came by for a word … Read More…

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by David Harley Senior Research Fellow
September 19, 2010 at 7:14 am

Kurt Wismer posted a much-to-the-point blog a few days ago about the way that purveyors of scareware (fake/rogue anti-virus/security products) mimic the marketing practices of legitimate security providers. You may remember that a while ago, I commented here about a post by Rob Rosenberger that made some related points.
If you’re a regular reader of my … Read More…

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by David Harley Senior Research Fellow
June 26, 2009 at 3:48 am

I’ve just been observing a slightly bizarre email thread about the whatdoestheinternetthink?net site, which is apparently aiming to be the place to go if you want a global enquiry tool to find out what the online world thinks about any given subject. You enter a search term, it submits to one or more search engines, and it … Read More…

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by David Harley Senior Research Fellow
February 19, 2009 at 2:11 pm

I don’t regard myself as being particularly naive: I know as well as you do that having an excellent product is not enough on its own. You usually have to market it properly as well: otherwise, it sinks because no-one is buying it, so no-one is making a living.
I know, too, that this industry is not … Read More…

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