Archive for the 'Marketing' Category
A couple of years ago, I underwent radical surgery. (Bear with me, even if you've heard the story before: there's a lot more to this issue than the rearrangement of some of my internal organs…)
Outside the operating theatre, as I was awaiting the tender ministrations of the anaesthetist, the surgeon came by for a word … Read More…
Kurt Wismer posted a much-to-the-point blog a few days ago about the way that purveyors of scareware (fake/rogue anti-virus/security products) mimic the marketing practices of legitimate security providers. You may remember that a while ago, I commented here about a post by Rob Rosenberger that made some related points.
If you’re a regular reader of my … Read More…
I’ve just been observing a slightly bizarre email thread about the whatdoestheinternetthink?net site, which is apparently aiming to be the place to go if you want a global enquiry tool to find out what the online world thinks about any given subject. You enter a search term, it submits to one or more search engines, and it … Read More…
I don’t regard myself as being particularly naive: I know as well as you do that having an excellent product is not enough on its own. You usually have to market it properly as well: otherwise, it sinks because no-one is buying it, so no-one is making a living.
I know, too, that this industry is not … Read More…
- David Harley (770)
- Randy Abrams (437)
- Cameron Camp (102)
- ESET Research (61)
- Pierre-Marc Bureau (50)
- Stephen Cobb (47)
- Aryeh Goretsky (30)
- Paul Laudanski (17)
- Jeff Debrosse (14)
- Andrew Lee (14)
- Robert Lipovsky (10)
- Sebastian Bortnik (9)
- Dan Clark (8)
- Sébastien Duquette (5)
- Tasneem Patanwala (3)
- Peter Stancik (2)
- Andrea Kokavcova (1)
- David Carnevale (1)
- C. Nicholas Burnett (1)
