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	<title>Comments on: Fake Anti-Malware: Blurring the Boundaries</title>
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	<link>http://blog.eset.com/2009/10/24/fake-anti-malware-blurring-the-boundaries</link>
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		<title>By: David Harley</title>
		<link>http://blog.eset.com/2009/10/24/fake-anti-malware-blurring-the-boundaries/comment-page-1#comment-68371</link>
		<dc:creator>David Harley</dc:creator>
		<pubDate>Thu, 29 Oct 2009 15:13:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.eset.com/threat-center/blog/?p=1931#comment-68371</guid>
		<description>Hi, Rob. 

A FAS sidenote: as it happens, I did once carry an antivirus floppy around: I somehow got into this industry via a circuitous route involving systems administration, informatics and user support. 

We&#039;ve been in agreement over many issues over the years, even if we haven&#039;t discussed them... And virus hysteria (maybe we should start calling it malware hysteria now) is generally one of them. So it doesn&#039;t surprise me that we&#039;re generally in agreement here. 

As to your point about the the &quot;get some AV&quot; battlecry is concerned... I think for most people, it&#039;s easier and safer to use AV, even if it&#039;s only an extra layer of protection. In fact, it -has- to be an extra layer: AV is not usually a sufficient defence in itself, and hasn&#039;t been for many years. You -can- use other protective strategies to the point where the returns from using AV are vanishingly small: however, most people don&#039;t, so I&#039;m not about to say that AV is unnecessary, even if someone offers me a job as a tennis pro. (Unlikely scenario...)

Anyone else reading this thread: back in the dark ages, Rob wrote a paper () on False Authority Syndrome, which I&#039;ve cited many times here and elsewhere, and will again: some of the detail may have dated, but the principles haven&#039;t changed a bit. If you haven&#039;t read it - and I recommend that you do - it may make the FAS reference above a bit less obscure. :)</description>
		<content:encoded><![CDATA[<p>Hi, Rob. </p>
<p>A FAS sidenote: as it happens, I did once carry an antivirus floppy around: I somehow got into this industry via a circuitous route involving systems administration, informatics and user support. </p>
<p>We&#8217;ve been in agreement over many issues over the years, even if we haven&#8217;t discussed them&#8230; And virus hysteria (maybe we should start calling it malware hysteria now) is generally one of them. So it doesn&#8217;t surprise me that we&#8217;re generally in agreement here. </p>
<p>As to your point about the the &#8220;get some AV&#8221; battlecry is concerned&#8230; I think for most people, it&#8217;s easier and safer to use AV, even if it&#8217;s only an extra layer of protection. In fact, it -has- to be an extra layer: AV is not usually a sufficient defence in itself, and hasn&#8217;t been for many years. You -can- use other protective strategies to the point where the returns from using AV are vanishingly small: however, most people don&#8217;t, so I&#8217;m not about to say that AV is unnecessary, even if someone offers me a job as a tennis pro. (Unlikely scenario&#8230;)</p>
<p>Anyone else reading this thread: back in the dark ages, Rob wrote a paper () on False Authority Syndrome, which I&#8217;ve cited many times here and elsewhere, and will again: some of the detail may have dated, but the principles haven&#8217;t changed a bit. If you haven&#8217;t read it &#8211; and I recommend that you do &#8211; it may make the FAS reference above a bit less obscure. <img src='http://blog.eset.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Rob Rosenberger</title>
		<link>http://blog.eset.com/2009/10/24/fake-anti-malware-blurring-the-boundaries/comment-page-1#comment-68306</link>
		<dc:creator>Rob Rosenberger</dc:creator>
		<pubDate>Thu, 29 Oct 2009 00:50:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.eset.com/threat-center/blog/?p=1931#comment-68306</guid>
		<description>David, I agree with your assessment of me!  I hope that doesn&#039;t sound odd.  Great column.

First let&#039;s get the obvious out of the way.  I made my name by fighting virus hysteria, thus my perception has always been colored by this notion.  And although I can appreciate a free antivirus, I feel VERY strongly that AV vendors should get paid a day&#039;s wage.  No arguments there, my friend!

Specifically, I want to make it clear that I agree with you: &quot;a similarity in pricing and addiction to signature updates&quot; didn&#039;t in itself create &quot;the success of fake AV syndrome.&quot;

I try to make a distinction between the &quot;antivirus industry&quot; versus the entire &quot;computer security industrial complex,&quot; which includes all those employees who review, buy, and deploy products for their firms.  These are the people who may have been anointed as a &quot;virus expert&quot; because they once carried around a floppy disk with antivirus software on it.

We agree the antivirus industry created a lot of hysteria -- but more to the point, I think we agree it was the overwhelming &quot;industrial complex&quot; that regurgitated &amp; amplified the hysteria.  So &quot;when it comes to fake-AV scams,&quot; I said in my column, &quot;the computer security industrial complex isn&#039;t part of the solution, it&#039;s actually part of the problem.&quot;  I don&#039;t mean to single out the AV vendors here.

We agree, too, that the victims&#039; confusion &quot;derives from the ways that fake AV products try to blur the boundaries between fake and real.&quot;  It&#039;s a time-honored trick used by scammers &amp; false prophets.  Enough said.

However, I don&#039;t know if you agree with me when I say &quot;the battle cry &#039;get yourself some antivirus software&#039; has become so mantra, that all of society sternly refuses to question its validity.&quot;  So please let me clarify my statement.  Yes yes yes, AV vendors shout it for marketing reasons -- but the overwhelming &quot;industrial complex&quot; has turned this battle cry into a mantra that cannot be questioned.  (Lest you be deemed a heretic.)  I don&#039;t single out the AV vendors here, either.

So again, I agree with your assessment of me and I hope I&#039;ve shown why it shouldn&#039;t strike you as odd.  My very best to you!

Rob</description>
		<content:encoded><![CDATA[<p>David, I agree with your assessment of me!  I hope that doesn&#8217;t sound odd.  Great column.</p>
<p>First let&#8217;s get the obvious out of the way.  I made my name by fighting virus hysteria, thus my perception has always been colored by this notion.  And although I can appreciate a free antivirus, I feel VERY strongly that AV vendors should get paid a day&#8217;s wage.  No arguments there, my friend!</p>
<p>Specifically, I want to make it clear that I agree with you: &#8220;a similarity in pricing and addiction to signature updates&#8221; didn&#8217;t in itself create &#8220;the success of fake AV syndrome.&#8221;</p>
<p>I try to make a distinction between the &#8220;antivirus industry&#8221; versus the entire &#8220;computer security industrial complex,&#8221; which includes all those employees who review, buy, and deploy products for their firms.  These are the people who may have been anointed as a &#8220;virus expert&#8221; because they once carried around a floppy disk with antivirus software on it.</p>
<p>We agree the antivirus industry created a lot of hysteria &#8212; but more to the point, I think we agree it was the overwhelming &#8220;industrial complex&#8221; that regurgitated &amp; amplified the hysteria.  So &#8220;when it comes to fake-AV scams,&#8221; I said in my column, &#8220;the computer security industrial complex isn&#8217;t part of the solution, it&#8217;s actually part of the problem.&#8221;  I don&#8217;t mean to single out the AV vendors here.</p>
<p>We agree, too, that the victims&#8217; confusion &#8220;derives from the ways that fake AV products try to blur the boundaries between fake and real.&#8221;  It&#8217;s a time-honored trick used by scammers &amp; false prophets.  Enough said.</p>
<p>However, I don&#8217;t know if you agree with me when I say &#8220;the battle cry &#8216;get yourself some antivirus software&#8217; has become so mantra, that all of society sternly refuses to question its validity.&#8221;  So please let me clarify my statement.  Yes yes yes, AV vendors shout it for marketing reasons &#8212; but the overwhelming &#8220;industrial complex&#8221; has turned this battle cry into a mantra that cannot be questioned.  (Lest you be deemed a heretic.)  I don&#8217;t single out the AV vendors here, either.</p>
<p>So again, I agree with your assessment of me and I hope I&#8217;ve shown why it shouldn&#8217;t strike you as odd.  My very best to you!</p>
<p>Rob</p>
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